This course delves into brand development and promotional strategies, focusing on creating and maintaining a strong brand presence and identity. Students explore techniques for brand positioning, advertising, and integrated marketing communications. Through hands-on projects and case studies, the course provides practical knowledge on designing effective promotional campaigns, leveraging digital and traditional media, and building customer loyalty, equipping students with essential skills for successful brand management and promotion.
- Teacher: RIKY AZHARYANDI SISWANTO
Skill Level: Beginner