MANAJEMEN HUBUNGAN PELANGGAN TL-46-03 [HKP]
0%
Previous
Course data
Course Description
Announcements
Slide 0 - Course Introduction
References
Chapter 1 - Introduction to Customer Relationship Management
Slide Chapter 1 - Introduction to Customer Relationship Management
1.1. Customer Relationship Management Definition
1.2. Type of CRM and Customer Lifecycle
1.3. CRM Changes and General Value Chain
Mini Quiz Chapter 1
Assignment-1
Chapter 2 - CRM as an Integral Business Strategy
Slide Chapter 2 - Relationships Understanding
2.1. Relationships Definition
2.2. Customer Journey
2.3. Customer Satisfaction and Loyalty
2.4. Social Network Analysis
Chapter 3 - CRM Stretegy
Slide Chapter 3 - CRM Strategy
3.1. Elements of CRM Strategy
3.2. Developing CRM Strategy (Step 1-2)
3.3. Developing CRM Strategy (Step 3-4)
3.4. Mini Case Discussion and Questions
Penugasan ke-2 (Perorangan)
Chapter 4 - Operational CRM
Slide Chapter 4 - Operational CRM
4.1. CRM Software and Application
4.2. Marketing Automation
4.3. Sales Force Automation
4.4. Service Automation
Mini Quiz - Operational CRM
Chapter 5 - Analytical CRM
Slide Chapter 5 - CRM Analytics
5.1. CRM Analytics and Customer related Database
5. 2. Analytics for Customer Journey
5.3. Structured and Unstructured Data
5. 4. Mini Case for Assignment Explanation
Penugasan Kelompok Analytical CRM (Submit Individu)
5.5. Assignment-2 Answer
Chapter 6 - Data Mining for CRM
Slide Chapter 6 - Data Mining for CRM
Mini Quiz - Review Data Mining for CRM
Chapter 7. Introduction to Clustering for Customer Segmentation
Slide Chapter 7 - Introduction to Clustering for Customer Segmentation
Video Chapter 7. Introduction to Clustering for Customer Segmentation
Mini Quiz Chapter 7
Chapter 9. Introduction to Association Rule Mining
Mini Quiz Chapter 9 - Metode Apriori
Penjelasan Tugas Besar
Special Topics: Customer Relationship Management and Knowledge Management
Pengumpulan Tugas Besar
Next
Panel samping
Blog
Recent Blog
Create Blog
How To Blog
Bahasa Indonesia (id)
Bahasa Indonesia (id)
English (en)
Masuk
ILJ2D2-TL-46-03
Depan
Loncat ke konten utama
Info Kursus
Depan
Kursus
FAKULTAS REKAYASA INDUSTRI (FRI)
PRODI S1 TEKNIK LOGISTIK (FRI)
2324/2
ILJ2D2-TL-46-03
Penjelasan
MANAJEMEN HUBUNGAN PELANGGAN TL-46-03 [HKP]
Pengajar:
HARDIAN KOKOH PAMBUDI