PERILAKU BISNIS DIGITAL REGULER 29 DIGITAL MARKETING
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Deskripsi mata kuliah
Announcements
Jadwal
2. Creating B2B Digital Marketing Marketing Plan
Case: B2B or B2C dilemma in maintenance industry: UrbanKare
Introduction do Digital Business Behaviour
Konsumen Tradiitional vs Konsumen DIgital
3. Industrial Experts Day
B2B Marketing Strategy
4. B2B Environment & B2B e-marketplace
Case: Red and Yellow - the business of education
Tugas The Objective of Business to Business (B2B) Digital Company
Objective B2B Digital Company
5. Common B2B Market Segments
Case: Mobile marketing at Turkcell Turkey's leading mobile operator
Tugas Pertemuan ke-4
Tugas The Objective of Business to Business (B2B) Digital Company
how to develope marketing Strategy?
Materi Perkuliahan
6. B2B Website Marketing B2B Content Marketing B2B Web Presence Development
Case: Dilemma of “Make in India” for Dalmec industrial manipulator S.P.A, Italy
Value Proposition
7. B2B Social Media Marketing
Case: It’s everybody’s business, Period
Tugas Consumer-Oriented Product Strategy untuk B2B Digital Customer
Consumer oriented Product utk B2B Digital Customer
8. UTS
Cost Oriented Pricing Strategy
9. B2B Online Advertising & B2B Programmatic Advertising
Case: Wow Momo Foods Pvt. Ltd.: in search of new growth drivers
Tugas Integrated Multichannel Communication for B2B Digital Customer
Video Materi Kuliah
What is Programmatic Advertising?
10. B2B Email Marketing & B2B Blog Marketing
VNFPP Ltd: using holistic marketing in a small enterprise context
11.B2B Search Engine Marketing
Case: Indomie Noodles in Africa: lessons on digital and cultural branding
Tugas Integrated Multichannel Communication for B2B Digital Customer
12. B2B Audio, Video and Interactive Marketing
Case: Refining the online customer experience at i-to-i.com
Case: GreenGo’s new strategy in the carsharing market of Budapest
Tugas Integrated Multichannel Communication for B2B Digital Customer
13. B2B Mobile Marketing
Case: BioScience Argentina: BioMobile and the telemedicine market
14. Measuring B2B Media Digital Performance
Article: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
UTS
Soal UTS Perilaku Bisnis Digital
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FAKULTAS EKONOMI DAN BISNIS (FEB)
PRODI S2 MANAJEMEN (FEB)
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EMI1K2-REGULER 29 DIGITAL MARKETING
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PERILAKU BISNIS DIGITAL REGULER 29 DIGITAL MARKETING
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MAYA ARIYANTI
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INDRAWATI INDRAWATI
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INDIRA RACHMAWATI