PERILAKU KONSUMEN DIGITAL PROFESIONAL 21 DIGITAL MARKETING
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Deskripsi mata kuliah
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Jadwal
what is consumer behaviour?
1. Introduction to Digital Customer Behaviour
DIGITAL CUSTOMER BEHAVIOUR
2. The Online Opportunity for B2C: Assess Online Marketplace
Case: Tesco Homeplus opens subway virtual store in South Korea
Tugas Kelompok
Tugas pertemuan ke-2
3. Industrial Experts Day
link Video Objective B2B
The Online Opportunity for B2C: Set Digital Marketing Objective
Case: Grab your wallet: The woman who began boycott of Trump products in US retailers
link video the principle of B2B Marketing
The Online Opportunity for B2C: Set Digital Marketing Objective
5. Digital Marketing Strategy for B2C: Segmenting and Targeting
Case: FieldTurf Tarkett India: Challenges and Opportunities in new markets
link Video B2C Marketing Strategy
link Video B2C marketing
link video The different between B2B and B2C
6. Digital Marketing Strategy for B2C: Brand Positioning
Case: The Rebranding of VoiceStream to T-Mobile
link video for: What is Value Proposition?
link video: how to create Brand Value Proposiition
Link Video: Value Proposition Example
7. Digital Marketing Strategy for B2C: Value Proposition
The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers
link viideo IMC for B2c
Case
8. UTS
UTS
9. Integrated Multichannel Communication for B2C Digital Customer
Case: Flipkart Journay of an India E-commerce start up
video: Channel Marketing Strategy
10. Consumer-Oriented Product Strategy for B2C
Case: Feeding the hungry surfers: www.justeat.in
link video Digital Transformation
Link Video: Driving Digital Transformation in retail Industry
Product Strategy
Case Study: Just Eat
11. Cost-Oriented Pricing Strategy
Case: Baby Dreams: pricing for products and apparel
12. Channel Strategy in Improving Digital Customer Experience for B2C
Case: Refining the online customer experience at i-to-i.com
Tugas Evaluasi DIgital Marketing
13. Managing Digital Marketing for B2C: a. Digital Transformation b. Investment & Prioritisation
Case: Digital transformation of TSG from a B2B to a B2C company
14. Digital Marketing Evaluation
Case: ROI for a Customer Relationship Management Initiative at GST
15. Project Progress Report
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EMI1J2-PROFESIONAL 21 DIGITAL MARKETING
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EMI1J2-PROFESIONAL 21 DIGITAL MARKETING
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PERILAKU KONSUMEN DIGITAL PROFESIONAL 21 DIGITAL MARKETING
Pengajar:
MAYA ARIYANTI
Pengajar:
INDRAWATI INDRAWATI
Pengajar:
HEPPY MILLANYANI