PERILAKU KONSUMEN DIGITAL MM-23A-DMKT [GAT]
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Announcements
what is consumer behaviour?
Topik 1. Pengaruh teknologi digital dalam mengubah perilaku konsumen bisnis dan dampaknya terhadap kegiatan marketing B2B. Perbedaan perilaku konsumen bisnis digital dan tradisional. Analisis pasar online dan menemukan kesempatan pasar B2B
Materi Perilaku Konsumen Digital 1
Consumer behavior to keep in top mind 2021
Consumer behaviour trend in 2023
Topik 2. Kesempatan pasar untuk membangun program pemasaran digital B2B
Materi Pertemuan 2
Artikel B2B marketing
Impact of Culture on Consumer Behaviour
Tugas pertemuan ke-2
Forum Diskusi
Topik 3. Objective of Business to Business (B2B) Digital Company
Materi Pertemuan 3
Article about B2B digital company
Artikel mengenai B2B
link Video Objective B2B
Forum Diskusi
Topik 4. Objective from Business to Business (B2B) Digital Company
Materi Pertemuan 4
Artikel B2B Ojective and Subjective
materi supplement Pertemuan 4
link video the principle of B2B Marketing
Forum Diskusi
Topik 5. Brand and Positioning Business to Consumer in Digital Company
Materi Pertemuan 5: Brand Management
Material Supplement for Brand Equity
link Video B2C Marketing Strategy
link Video B2C marketing
link video The different between B2B and B2C
Forum Brand and Positioning Business to Consumer in Digital Company
Topik 6. Online Value Proposition (OVP) for B2C
Materi Pertemuan 6
link video: how to create Brand Value Proposiition
Link Video: Value Proposition Example
What is an online value proposition?
SOSTAC Marketing Plan Model
Forum Diskusi OVP
Topik 7. Integrated Multichannel Communication for B2C Digital Customer.
Materi Pertemuan 7
Artikel Brand Positioning B2C customer
Artikel multichannel communication
Customer Problem Recognition
Low and High Involvement Products
Diskusi IMC for B2C
Pertemuan 8 Evaluasi (UJIAN TENGAH SEMESTER)
soal UTS Perilaku Konsumen Digital
Topik 9. Consumer-Oriented Product Strategy for B2C Digital Customer.
Topik 10. Cost-Oriented Pricing Strategy for B2C Digital Customer.
Topik 11. Channel Strategy in Improving Digital Customer Experience untuk B2C Digital Customer.
Topik 12. Digital Transformation Investment & Prioritisation untuk B2C Digital Customer.
Topik 13. Multichannel Resourcing dan Digital Agility untuk B2C Digital Customer.
Topik 14. Evaluasi digital marketing dan menerapkannya pada projek yang dipilih.
Topik 15. Program pemasaran digital untuk konsumen individu
Pertemuan 16 Evaluasi
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FAKULTAS EKONOMI DAN BISNIS (FEB)
S2 Manajemen PJJ
2324/2
ELI1I2-MM-23A-DMKT
Summary
PERILAKU KONSUMEN DIGITAL MM-23A-DMKT [GAT]
Teacher:
MARIA APSARI SUGIAT
Teacher:
FERA SHINTA MARIA SILALAHI