PEMASARAN AB-47-INT [CKD]
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MARKETING
INTRODUCTION-MARKETING
Marketing Linkages with Other Subjects
Marketing Magazines 1
Marketing Magazines 2
Marketing Magazines 3
WEEK 1_Defining Marketing for The New Realities
Lecture Note_ Week 1. Defining Marketing for the New Realities
Quiz_Week 1. Defining Marketing for The New Realities
New Marketing Reality
Marketing in The World
STP Framework
WEEK 2_Developing Marketing Strategic and Plan
Lecture Note_Week 2. Marketing Planning and Management
Quiz_Week 2. Developing Marketing Strategic and Plan
Forum 2. Developing Marketing Strategic and Plan
SWOT Analysis of Starbucks
Porter's Generic Strategic
Core Competencies
WEEK 3_Analyzing Consumer Market
Lecture Note_Week 3. Analyzing Consumer Market
Quiz_Week 3_ Analyzing Consumer Market
Dominos Pizza
Business Marketing VS Consumer Marketing
Consumer Behavior
WEEK 4_Conducting Marketing Research
Lecture Note 4_Conducting Marketing Research
Quiz_Week 4_Conducting Marketing Research
WEEK 5_Identifying Market Segments and Target Customers
Lecture Note_Week 5_Identifying Market Segments and Target Customers
Quiz_Week 5_ Identifying Market Segments and Target Customers
WEEK 6_Crafting a Customer Value Proposition and Positioning
Lecture Note_Week 6_Crafting a Customer Value Proposition and Positioning
Forum_Week 6
WEEK 7. ASSESSMENT (CASE BASED)
ASSESSMENT (CASE BASED)
WEEK 8_DESIGNING AND MANAGING PRODUCTS AND SERVICES
Lecture Note_Week 8_Designing and Managing Products and Services
Quiz_Week 8_Designing and Managing Products and Services
ASSESSMENT PROGRESS_WEEK 8_DESIGNING AND MANAGING PRODUCTS AND SERVICES
Forum_Week 8
Link Zoom_Week 8
WEEK 9_BUILDING STRONG BRAND
Lecture Note_Week 9_ Building Strong Brand
Quiz_Week 9_ Building Strong Brand
Forum_Week 9
Brand Equity in The Heart and Mind Customer
Brand Revitalization
Brand Extension
WEEK 10_MANAGING PRICING AND SALES PROMOTIONS
Lecture Note_Week 10_Developing Pricing Strategies and Programs
Quiz_Week 10_Managing Pricing and Sales Promotions
ASSESSMENT PROGRESS_WEEK 9&10_BUILDING STRONG BRAND and DEVELOPING PRICING STRATEGIES AND PROGRAMS
WEEK 11_MANAGING MARKETINGCOMMUNICATIONS
Lecture Note_Week 11_ Managing Marketing Communications
QUIZ_WEEK 11_MANAGING MARKETINGCOMMUNICATIONS
WEEK 12. DESIGNING AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL AGE
LECTURE NOTE_WEEK 12. DESIGNING AN INTEGRATING MARKETING CAMPAIGN IN THE DIGITAL AGE
QUIZ_WEEK 12. DESIGNING AN INTEGRATING MARKETING CAMPAIGN IN THE DIGITAL AGE
ASSESSMENT PROGRESS_WEEK 11_DESIGNING AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL AGE
Video: Integrated Marketing Communication
Video IMC
Chapter 4 Creating Long Term Customer Loyalty Relationship
Chapter 12 Managing Multichannel Marketing
Managing Mass and Personal Communication
Lecturer Note
Lecturer Note PPT
Managing Digital Communications: Online, Social Media, and Mobile
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Summary
PEMASARAN AB-47-INT [CKD]
Teacher:
CITRA KUSUMA DEWI