PERILAKU BISNIS DIGITAL MM-23A-DMKT [TGW]
0%
Previous
Course data
General
Announcements
Topik 1 Perbedaan perilaku konsumen bisnis digital dan tradisional. Analisis pasar online dan menemukan kesempatan pasar B2B
LM-1: Introduction to DBB
Perbedaan Konsumen Traditional dan Digital
Artikel mengenai Pasar Traditional dan Pasar Digital/Online
link Video Konsumen Tradiitional vs Konsumen DIgital
Format Tugas Studi Kasus
Format Tugas Program Pemasaran Digital
Artikel Studi Kasus
Quiz-1: Introduction to Digital Marketing
Forum-1
Topik 2 Market Opportunities for digital Marketing B2B
Link Video B2B Marketing Strategy
Artikel mengenai Market Opportunity of B2B Market
Artikel mengenai B2B Market analysis
Artikel B2B marketing research
Forum-2:
Assignment-2: Market Opportunities for Digital Marketing B2B
Topik 3 The Objective of Business to Business (B2B) Digital Company
Link Video Objective B2B Digital Company
Artikel of 4 Main objective of B2B Digital Company
Artikel: B2B Digital Transformation: Setting Objective
Artikel: 5 Objective Business to Business
The Objective of Business to Business Digital Company
Forum-3:
Quiz-3: Tujuan B2B
Assignment-3: The Objective of B2B Companies
Topik 4. The Objective of Business to Business (B2B) Digital Company ( Part 2 )
artikel: 10 essential Marketing Strategy
Artikel: how to develope a B2B Marketing Strategy
How to Improve marketing and Sales for B2B digital company
Artikel: Why do we need to develope marketing strategy?
link Video: how to develope marketing Strategy?
Kasus Pertemuan ke-4
Assignment-4
Forum -4
Quiz-4: Strategi Pemasaran B2B
Topik 5. Online Value Proposition (OVP) for B2B: Problem and Solution
Pertemuan-5 Online Value Propotition
Artikel mengenai OVP for B2B
Artikel: The Importance of Developing Marketing Strategy
video online value Proposition
Case OVP topik 5
Forum-5
Quiz-5 Online Value Proposition (OVP)
Topik 6. Consumer-Oriented Product Strategy untuk B2B Digital Customer.
Video Consumer oriented Product utk B2B Digital Customer
Artikel Consumer Oriented Marketing Strategy
Forum-6: Consumer-Oriented Product strategy utk B2B Digital Customer
Quiz-6: Consumer-Oriented Product Strategy
Topik 7. Cost-Oriented Pricing Strategy for B2B Digital Customer. Identifikasi permasalahan yang muncul dari suatu implementasi Cost-Oriented Pricing Strategy untuk B2B Digital Customer dan Solusinya.
LM-7 Cost-Oriented Pricing Strategy for B2B Digital Customer
Video Cost Oriented Pricing Strategy
materi Kuliah Umum Pak Ridhawan
Forum Diskusi
Quiz-7 Cost-Oriented Pricing Strategy for B2B Digital Customers
Pertemuan 8 Evaluasi
UTS DBB MM-23A DMKT
Topik 9. Integrated Multichannel Communication for B2B Digital Customer.
Artikel: The Importance of a Multichannel Communication Strategy
Artikel:The Biggest Benefits of Multichannel Communication
Link Video: MultiChannel Marketing
Forum Diskusi
Quiz week 9
Integrated Marketing Communication
Topik 10. Integrated Multichannel Communication for B2B Digital Customer,
Video: Multichannel vs OmniChannel, what is the difference?
link Video: IMC - The Complete Explanantion
Artikel Integrated Multichannel Communication
artikel for Building an Integrated Marketing and Sales Engine for B2B
Forum Diskusi
Tugas Studi Kasus Topik 10:
Topik 11. Integrated Multichannel Communication for B2B Digital Customer, Khususnya terkait Offline Tactic
Artikel mengenai Offline Tactic IMC B2B
Artikel: membangun IMC dengan sukses
link video B2B Marketing mix
link video: Integrated Marketing - Campaign
Forum Diskusi
Quiz week 11
Managing Mass Communication
Topik 12. Integrated Multichannel Communication for B2B Digital Customer,
Artikel Multichannel Marketing for B2B digital customer
Creating Multichannel Marketing for B2B
Multichannel Marketing Strategy
Forum Diskusi
Tugas Studi Kasus Topik 12
Quiz-12: Communication Value: Social Media Marketing
Topik 13 Multichannel Resourcing dan Digital Agility untuk B2B Digital Customer.
Journal Multichannel and Digital Agility
artikel: multichannel resourcing and digital agility
B2B digital marketing in the age of agility
Forum Diskusi
Topik 14. Menyusun Tugas Besar DBB Marketing Plan
Contoh Laporan B2B Marketing Plan
Forum Diskusi Pembuatan Tugas Besar DBB Marketing Plan
Topik 15. Evaluasi B2B Service Engine Marketing dan Digital Marketing Strategies.
how to evaluate digital marketing strategy
evaluate digital marketing strategy
Forum Diskusi Pembuatan Tugas Besar DBB Marketing Plan
Quiz-15: Evaluasi Digital Marketing Strategy
Pertemuan 16 Evaluasi
Tugas Besar
Contoh Format Tugas Besar
Next
Side panel
Blog
Recent Blog
Create Blog
How To Blog
English (en)
Bahasa Indonesia (id)
English (en)
Log in
ELI1J2-MM-23A-DMKT
Home
Skip to main content
Course info
Home
Courses
FAKULTAS EKONOMI DAN BISNIS (FEB)
S2 Manajemen PJJ
2324/2
ELI1J2-MM-23A-DMKT
Summary
PERILAKU BISNIS DIGITAL MM-23A-DMKT [TGW]
Teacher:
TEGUH WIDODO